Major cryptocurrencies like Bitcoin, Ripple, Ethereum, and Litecoin do not need advertisement, because they are well-known in the investment community.
Yet investors seem to think otherwise.
So when they learned that Google had announced that it is planning to ban cryptocurrency advertisements on its websites, they turned bearish.
In the 24 hours that followed the announcement, Bitcoin was down 3.47%, Ethereum was down 4.67%, Ripple was down 6.53% and Litecoin 1.26%–see table 1.
Table 1
%24H Price Change For Major Cryptocurrencies
| Cryptocurrency | %24h |
| Bitcoin | -3.47 |
| Ethereum | -4.67 |
| Ripple | -6.53 |
| Litecoin | -1.26 |
Source: Coinmarketcap.com 3/15/18 at 1:30 p.m.
Only five cryptocurrencies out of the top 100 advanced in the last seven days, while 92 declined.
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