Cryptocurrency Visa cards promise to help inject the notion of crypto adoption into the mainstream. These sorts of projects are important because the essence of a Visa card is that it is a habit forming product, a product that is so embedded into our lives, we hardly even recognise it. It is just something we use every day, therefore a crypto-version would simply slot into our lives without us actually needing to adjust our behaviour (this is the sort of product that humans love by nature).
A project named Monaco (MCO) is an example of such a project. Well, a project formerly named Monaco, anyway.
According to Tech Crunch, Monaco are about to rebrand, through the acquisition of the domain, crypto.com. crypto.com, initially registered by Matt Blaze in 1993 has allegedly been bought by Monaco, for a value of up to $10 Million. The domain is obviously very much sought after, although until now, Blaze has been reluctant to let it go.
Kris Marszalek, the CEO of Monaco and now Crypto.com has said:
“This is a very powerful identity that we are taking on. It’s representative of the entire category so it comes with a huge responsibility on us to carry the torch. We don’t take it lightly and this is one of the things that I think we conveyed successfully, that, as a company, we do have a higher purpose.”
Moreover:
“Fundamentally, blockchain and crypto will enable [the next generation]to control their money, to control their data and to control their identity, these are the three fundamental things that weave the fabric of society. For us this is the purpose, we want to acceleration the world’s adoption of cryptocurrency.”
This is a big move for Monaco and really will see this brand represent cryptocurrencies and blockchain technology on a new level. With the Monaco card now in a primary testing phase, Crypto.com could very well push this product and this technology into the mainstream.
Read more at: Crypto Daily
